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A 3-week course with strategies on using social media as a tool for creative expression, gaining visibility, and finding your authentic voice, all without sacrificing your mental health. Learn from artists who've actually built engaged audiences while maintaining their sanity and joy.
Starts 4 Mar 2026You know you should be on social media. Your portfolio sits untouched. The algorithm feels mysterious. You're scrolling at 3am, anxious, comparing, waiting for the perfect moment to finally show your work.
That's not how this has to feel.
Social media doesn't have to be anxiety-inducing, draining, or fake. Your feed can be a digital home—a genuine extension of your creative practice where you feel good showing up. It's a space for play, documentation, connection, and building a real audience around what you make.
In this 3-week course, you'll learn from artists who've actually built engaged audiences while maintaining their sanity and joy. We'll teach you how to develop a mentally sustainable relationship with social media, treat your feed as an extension of who you are, and find genuine pleasure in sharing your work. No growth hacks. No fake engagement tactics. Just strategy grounded in real creative practice and real wellbeing.
Not a separate marketing channel. Not a performance for algorithms. But a genuine extension of your studio—a space for documentation, experimentation, sharing process, and finding the people who care about what you do.
Learn how to see your feed as an extension of your practice.
We work with defining your goals. Growing followers isn't a goal, it's a result.
Do you want to connect and build a community? Is your goal to try something new? Do you want more opportunities to work on what you truly love?.
Hear 3 distinct approaches to using social media.
Marta Pang
Marta Pang is a Berlin-based multimedia artist originally from Hong Kong. She specializes in interactive generative artworks, audio-visual performances and creative technology.
In early 2022, driven by her obsession with creative media technologies, she set herself a fun challenge: to create generative visuals every day as her initial step into the world of new media art.
Since then, her work has been showcased at various festivals and shows, including Burning Man, Coachella (Calvin Harris), American Idol (Kylie Minogue), Transmoderna, Post Malone Tour 2023, Travis Scott Utopia Tour, Wizkid’s Concert, AfterLife Record Label, Art in Space Gallery in Dubai, End of Nations in Monopol Berlin, K Kino in Diskobabel Berlin, Kreativ Kafe. Additionally, she has performed audio-visual shows at the Creative Media Center in Hong Kong, CaixaForum Barcelona, Crack Bellmer, Rote Mühle, and Voyager Festival.
Jason Snell
As an electronic musician, meditator, and computer programmer since the mid-1990s, Jason Snell uses biosensors and musical neurofeedback loops to explore themes of vulnerability, entrainment, and transcendent mental states. He has presented this work at the Metropolitan Museum of Art, the Smithsonian Hirshhorn, MIT, Brown, the Imperial College London, and the University of Europe in Berlin.
He earned a Master's in Interactive Media Arts from NYU in 2023, with studies spanning New York, Berlin, and Shanghai. He taught electronic music classes at NYU Tisch and conducted musical neurofeedback research in collaboration with the NYU Department of Psychology and UCLA. His thesis work involved developing biofeedback soundscapes designed to guide the brain into creative, subconscious states of mind.
He has received over $185,000 in art and innovation grants and awards and has worked extensively with public arts and STEM programs in K-12 schools, creating interactive media and musical neurofeedback curricula.
Ming Poon
Ming Poon works with applied choreography, using it as a tool to interrogate and re-organise the social and political relationship of the body. In particular, he is interested in activating the potential within the marginalised body and using choreographic strategies that involve decolonisation, vulnerability, care, queerness and failure. For him, movement refers to the body’s ability to move, take action, and have agency to create change. His works are interactive and collaborative in design, and usually take the form of collaborative performances, public interventions and intimate encounters. His practice is inspired by Buddhist concept of interdependence and care, Judith Butler's resistance in vulnerability, Jack Halberstam's queer art of failure, Augusto Boal's theatre of the oppressed and Nicolas Bourriaud's micro-utopias.
He initiated Asian Performing Artists Lab (APAL) in 2020 as a platform for Berlin/Germany-based artists with Asian background and is a founding member of United Networks, a non-profit organisation that aims to build a nation-wide network of marginalised BIPoC artists, cultural practitioners, activists and community organisers working with performing arts in Germany.
WEEK 1 - March 4:
Introduction & Foundation
Why social media matters for your creative practice (and why followers don't). We discuss the course overview with a focus on building a mentally sustainable relationship with social platforms.
WEEK 2 - March 9:
Consistency & Play with Marta Pang
How to use social media as a platform for experimentation, not just documentation. Learn how consistency doesn't mean repetition, and how play and joy are essential to sustainable practice.
WEEK 3 - March 11:
Documentation & Opportunity with Jason Snell
Leverage social media to document your work and open doors. Discover how to build a visual portfolio that strengthens grant applications and creates professional opportunities.
WEEK 4 - March 16:
Strategy Session & Focus
Dive deeper into implementation. Design your personal posting strategy, navigate the algorithm without losing yourself, and build sustainable systems for long-term presence.
WEEK 5 - March 18:
Social Media as Performance with Ming Poon
Explore social media as an artistic medium in itself. Learn how your feed can be performance, how it extends your practice, and how to push boundaries creatively on these platforms.
Harshini J. Karunaratne (she/they) is a Sri Lankan-Peruvian digital artist working at the intersections of film, theatre and technology. Rooted in a practice of artistic research and performance, they develop projects that explore themes of eco-grief, gender, the body and afterlife. Harshini has had their work shown around the world, including in Germany, UK, UAE, Japan, at the FILE Festival in Sao Paulo, Black Rock City's Burning Man, and at the Athens Digital Arts Festival.
Since 2017 Harshini has been working in marketing and media in the arts. They have helped both artists and institutions grow their social media engagement across platforms, with a focus on Instagram.
Born and raised in San Salvador, El Salvador, Marta Torres is a bold multidisciplinary artist based in Berlin, Germany. With a background in interior architecture and new media, her work merges playful fashion, art, and spatial practices to explore identity and social issues. She also brings this creative vision to creative production and project management, collaborating on exhibitions and projects that amplify the work of other thought-provoking artists.
In 2016, she founded her accessory brand, Martania Bags, growing both the brand and her entrepreneurial skills in the same way she approaches her art: genuinely, through experimentation, and always staying true to herself. She has built an online presence by sharing process over perfection and self-expression over expectation.
